Concrete Cat is not practical.

Vesta Group

This is an open letter to some harsh criticism I received last night. 

Our work is not focused on utility.  It's driven by beauty.  It makes me smile when I see people using our work in ways I never imagined.  If I primed you to view our work in a certain context I would rob you of this chance to use your imagination.  

Dream.  Explore.  Create.  Humans are born bold explorers.  I create for you to explore. 

I don't think you need to be told what to do.  You inherently understand truth and beauty.  Beauty is one of the divine truths in the universe.  As much as, "beauty is in the eye of the beholder" we all appreciate beauty in an abstract sense and the impact it has on our lives.

Why would I only give you utility when I can give you joy? 

With all my love.


Matt Heide